CRB Group, the parent of Cross River Bank, has agreed to acquire Accrue, a provider of branded wallets, stored-value infrastructure and customer loyalty software. The deal would bring technology already connected to the bank into its embedded finance business. Financial terms were not disclosed, and the transaction remained subject to customary closing conditions as of late October 2026. Cross River was already Accrue’s partner bank, holding Accrue Balance funds as an FDIC-insured depository and issuing linked Visa debit cards. Accrue’s software includes merchant-specific stored-value ledgers and a way to route merchandise refunds into store credit rather than back to an outside card issuer. Founder and CEO Michael Hershfield is set to lead Cross River’s embedded finance suite, while Accrue’s 26 staff members are expected to join Cross River’s workforce. The acquisition would move the two companies from a banking partnership to a shared operating structure, if completed.